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I’ve been fielding a lot of questions from my clients in regards to how I sell luxury real estate. It’s not such a tricky field if you know who to work with, but you also need to have a strong working knowledge of the local and national luxury markets.
For example, last year I sold a few homes at list price and also a few more for 101% of list price to sale price ratio. This wasn’t just exciting for myself, the home owners were very thrilled to see these numbers too.
There are actually two ways that I manage to sell luxury homes in this manner.
- I connect with luxury buyers. It took lots of time and effort, but I’ve managed to compile a list of clients that are in the market for luxury properties. This may be the most painstaking part of the process. It takes patience and luck.
- I then actively seek out luxury home owners. This is the point at which you must use your knowledge of the market, because I will contact homeowners and tell them what their home might actually bring them in a sale. If the home is priced at much more than they had thought, then I can begin connecting the buyer and the seller.
Bringing these two parties together will sometimes create a deal, but I’ve learned that they both have to be willing to make a transaction such as this one. For both parties it must make financial sense to go through with the deal, and that is where my knowledge of the market usually helps to clear up the picture on both sides.
Of course not all luxury homeowners are willing to sell on a whim, but if you present them with the right information at the right time and connect them with a willing buyer, there is a good chance for a deal.
If you’re thinking about selling or buying luxury real estate, contact me, I’d like to sit down and talk to you about it.
I can be reached at (626) 441-3449 or email me at firstname.lastname@example.org